Finding a Business Idea

The Goal

By the end of this chapter you will know the difference between a service and a business, where good business ideas really come from, and how to compare several ideas honestly. You will leave with one idea that is worth testing.

Understand: from service to business

In Part III you learned to sell your own work. A business goes one step further. It is a system that solves a problem for many customers again and again, and that can grow beyond your own working hours: through products, through other people, through partners.

Not everyone needs to build a business. A good service can be enough. But if you want to grow, this part is for you.