Finding a Business Idea
By the end of this chapter you will know the difference between a service and a business, where good business ideas really come from, and how to compare several ideas honestly. You will leave with one idea that is worth testing.
Understanding Your Market
By the end of this chapter you will know exactly who your customers are, how they solve their problem today, and whether they really want your solution. You will have conducted real customer interviews and run a small test that shows whether people will commit — not just say they like the idea.