Building Your Marketing Strategy
By the end of this chapter you will have a simple, complete marketing strategy: a clear position, one core message, the right channels for your customers, and a campaign plan with dates. You will know how AI helps you produce marketing material quickly — and where honesty and local knowledge must take over.
From Plan to First Customer
By the end of this chapter you will have turned your plan into action: a 30-day action plan, a small pilot with real customers, a weekly routine to review results, and a clear rule for when to continue, change course or stop. You will also know the basic formal steps for registering a business.
Understanding AI Agents
By the end of this chapter you will understand what an AI agent is, how it differs from a chatbot and from a simple automation, and when an agent makes sense. You will know the main risks of letting AI act on its own — and the controls that keep a human in charge.
Designing Your First AI Agent
By the end of this chapter you will have designed a complete AI agent on paper, written its instructions, and tested it with real examples before it touches real work. You will know the main ways to build a simple agent today, and how to introduce it safely.
Building Human-AI Teams
By the end of this chapter you will be able to decide, task by task, what AI does, what humans do, and how the two work together. You will know how to assign owners and approvals, how to handle errors without blame, and which human skills become more important when AI joins the team.
Building an AI-Powered Organisation
By the end of this chapter you will be able to see an organisation as one complete system: its purpose, people, workflows, AI tools, knowledge and controls. You will write a one-page AI policy for your group, know how to keep costs and value in view, and have a step-by-step path to grow from first experiments to a well-run organisation.
Discover Your Skills
By the end of this chapter you will have a clear picture of what you can offer other people — including skills you didn’t know you had. You will understand which skills are worth more since AI arrived, and which are worth less. And you will have a shortlist of two or three service ideas to test.
Digital Services You Can Offer
By the end of this chapter you will know the two main markets for digital services — local clients and global online platforms — and the strengths and risks of each. You will have chosen one service to start with, and you will have described it so clearly that a client understands it in ten seconds.
Building Your Portfolio
By the end of this chapter you will have real proof that you can deliver your service: two or three finished examples, at least one statement from a satisfied person, and a simple way to show all of it on your phone. You will also know where the line is between presenting yourself well and pretending.
Finding Clients and Getting Paid
By the end of this chapter you will have a written offer with a price, a plan to reach your first paying clients, and a safe way to get paid — locally and from abroad. You will know the most common traps in online work and how to avoid them, and what tax registration means for you.